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Insights For Recovery and Growth Using Marketing Research

Learn how market research can help your business!

Event Info

"I think it's very important to have a feedback loop, where you're constantly thinking about what you've done and how you could be doing it better." Elon Musk

As an Attendee you will gain insight into the research process, questionnaire design and experience the importance of asking the right questions. You will also learn how to conduct a mini-study to obtain input for preparation of a marketing strategy or business plan. There will also be discussion about generational research (e.g. Baby Boomers, Millennials) and the uses of demographic vs. psychographic data.

This is an ideal opportunity to ask questions about Marketing Research related to your specific business, whether or not you have conducted research in the past.

Joan Hendershot , M.B.A. is Owner/Operator of Hendershot Research Consultants (HRC) offering clients a full range of Marketing Research services from questionnaire design to final report. For over 15 years, HRC has assisted many corporations and organizations with their research objectives (e.g. to identify potential markets, to determine satisfaction with a product or service, to target effective advertising and social media). For further information, visit

Email: [email protected]

Bridges to Better Business Market Research



Date & Time

October 7, 2021 6:00 pm




  • Joan Hendershot, Hendershot Research Consultants


  • Uses of demographic vs. psychographic data
  • How to conduct a mini-study
  • Research process

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