Sign up for the full 9 weeks of Digital Marketing sessions at once!

Each session is taught by a knowledgeable expert in the Digital field, with hands on instruction in a virtual group lab setting.

We recommend:

that you attend the class on a computer being the instructors will be showing you step by step the process to build out your business accounts
you have a personal account activated in each program we will be creating Business Profiles in (Instagram, LinkedIn, Facebook)
you review any handouts provided prior to the class start time
Each session will start promptly at 1:00 PM on Thursday and run 1.5 to 2 hours in length. There will be time for questions throughout the sessions being this in an interactive lab.

The weekly breakdown:

wk 1 - Understanding Your Brand: A review of what it means to have a brand, step by step instructions on creating a User Persona and review/discussion about Brand Guidelines/Colours/elements that make up your brand

wk 2 - Facebook Intro: A step by step guide of creating a business profile on Facebook. Including best practices. You are required to have a personal Facebook page set up prior to attending the class.

wk 3 - Instagram Intro: A step by step guide to creating a business profile on Instagram. Including best practices. You may need access to a mobile device being Instagram isn't fully compatible with some browsers. You must have the app installed prior to attending the class.

wk 4 - LinkedIn: Hosted by 2H Media, this will be a step by step lab style workshop to create a business profile. Including best practices. You are required to have a personal LinkedIn page prior to attending the class.

wk 5 - Google My Business Beginner: Hosted by 2H Media, this lab will help you create a Google My Business listing for your company from scratch and optimize it for your business search. Prior to attending please gather a selection of business photos including: pictures of staff members, interior and exterior location photos, and your company logo.

wk 6 - Google My Business Advanced: Hosted by 2H Media, this lab will build on the previous weeks workshop. You will learn to manage reviews, list events, products, and more. Please have available a selection of business photos including: Pictures of your products and/or services, and your company logo.

wk 7 - Email Marketing: Hosted by 2H Media, this workshop will focus on the value of email marketing, discuss the benefits of Klaviyo for email marketing, and introduce campaign strategies and automation that any small business can utilize in their email marketing plan. Please bring something to take notes during the workshop.

wk 8 - Social Media Calendar Creation: In this session we will discuss ways to create a simple Social Media Calendar and the different needs for various social media platforms. Please have a copy of the handouts sent prior to the class.

wk 9 - Scheduling Tools - Later: In this session we will look at 2 of the most common Social Media Scheduling Tools (Hootsuite and Later). With hands on instructions, we will set up a free account on Later and schedule a post. We will also look at what times are best for posting in your business, how to assess your analytics, and what to do to customize posts by platforms. Prior to the class please sign up for the Free Account on Later, we will review linking the platforms but if you would like to try ahead of the class please feel free to do so.

Please Note! We Highly Recommend attending all sessions on a Laptop or Computer. A Cell Phone or Tablet will not be sufficient for the platforms. If you would like to attend the class on a tablet while sitting at a computer to do the work, this will be acceptable. We will show you how to switch between screens on a computer in our first lesson.

If you have any questions please contact us at [email protected]