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Farm To Retail Program

5 week Food Venture Program

The aim of this 10-class program is to provide entrepreneurs who may be small or medium-sized farmers and food product owners, the knowledge, skills, and networking opportunities to turn their recipes into retail-ready products. In partnership with Waterloo Region Small Business Centre, Woolwich Township, and Wellington-Waterloo Community Futures

Program Info

Who is this Program For?

Must be a resident of the Region of Waterloo or Wellington (Limited 20 seats available). Small to Medium sized Farm business, agriculture and food producers.

Food Business Agriculture Farm Based Business



Program Start Date

February 15, 2022

Registration Deadline

February 2, 2022

Session Info

10 session(s).


  • Develop the skills and knowledge of how to turn a small-batch recipe into a scalable recipe for large-scale production and retail sale
  • Explore opportunities for, and application of, sustainable food business practices
  • Understand the basics of the psychology of food branding, purchasing behavior, and best practices for building a food-specific marketing strategy
  • Understand and apply principles of food packaging and nutrition labeling requirements as per Canadian
  • Food Inspection Agency (CFIA) and the U.S Food and Drug Administration (FDA)
  • Increase understanding of principles of food safety and safe food production techniques
  • Learn the methods behind scaling a small batch recipe into a scalable recipe formulation
  • Entrepreneurs will leave with the basic knowledge to be able to finance, package, label, brand, and market their own food product.


January 7 - February 2, 2022 Applications Open
February 4, 2022 Selection Committee Review and Recommendation of Participant
February 7, 2022 Successful Participants Contacted

February 15, 2022 1:00 - 3:30 PM Food Trends for 2021, Idea Feasibility, Value Proposition
February 17, 2022 1:00 - 3:30 PM Business Plan & Canvas, Recipe Creation Discussion
February 22, 2022 1:00 - 3:30 PM Competitive Analysis, Constraints & Channels
February 24, 2022 1:00 - 3:30 PM Food Science, Recipe Development, Where to Produce
March 1, 2022 1:00 - 3:30 PM Sanitation & Food Safety
March 3, 2022 1:00 - 3:30 PM Circularity & Sustainability in Food
March 8, 2022 1:00 - 3:30 PM Food Packaging and Nutrition Labeling
March 10, 2022 1:00 - 3:30 PM Branding and Marketing your Food Product
March 15, 2022 1:00 - 3:30 PM Financial Feasibility & Profitability
March 17, 2022 1:00 - 3:30 PM Food Product Sales & the Art of Pitching
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