The aim of this 10-class program is to provide entrepreneurs who may be small or medium-sized farmers and food product owners, the knowledge, skills, and networking opportunities to turn their recipes into retail-ready products.
In partnership with Waterloo Region Small Business Centre, Woolwich Township, and Wellington-Waterloo Community Futures
Who is this Program For?
Must be a resident of the Region of Waterloo or Wellington (Limited 20 seats available).
Small to Medium sized Farm business, agriculture and food producers.
Food BusinessAgricultureFarm Based Business
Program Start Date
February 15, 2022
February 2, 2022
Develop the skills and knowledge of how to turn a small-batch recipe into a scalable recipe for large-scale production and retail sale
Explore opportunities for, and application of, sustainable food business practices
Understand the basics of the psychology of food branding, purchasing behavior, and best practices for building a food-specific marketing strategy
Understand and apply principles of food packaging and nutrition labeling requirements as per Canadian
Food Inspection Agency (CFIA) and the U.S Food and Drug Administration (FDA)
Increase understanding of principles of food safety and safe food production techniques
Learn the methods behind scaling a small batch recipe into a scalable recipe formulation
Entrepreneurs will leave with the basic knowledge to be able to finance, package, label, brand, and market their own food product.
January 7 - February 2, 2022 Applications Open February 4, 2022 Selection Committee Review and Recommendation of Participant February 7, 2022 Successful Participants Contacted February 15, 2022
1:00 - 3:30 PM Food Trends for 2021, Idea Feasibility, Value Proposition February 17, 2022
1:00 - 3:30 PM Business Plan & Canvas, Recipe Creation Discussion February 22, 2022
1:00 - 3:30 PM Competitive Analysis, Constraints & Channels February 24, 2022
1:00 - 3:30 PM Food Science, Recipe Development, Where to Produce March 1, 2022 1:00 - 3:30 PM Sanitation & Food Safety March 3, 2022
1:00 - 3:30 PM Circularity & Sustainability in Food March 8, 2022
1:00 - 3:30 PM Food Packaging and Nutrition Labeling March 10, 2022
1:00 - 3:30 PM Branding and Marketing your Food Product March 15, 2022
1:00 - 3:30 PM Financial Feasibility & Profitability March 17, 2022 1:00 - 3:30 PM Food Product Sales & the Art of Pitching