Digital Main Street is a funding and training program supported as part of a partnership between the Government of Canada and the Province of Ontario. The program includes training to help you thrive in the growing digital landscape, and grant funding of up to $2,500 to help bring your business online or expand your digital footprint.
Who is this Program For?
The Digital Main Street program is open to main street businesses that meet the following criteria:
To participate in the program you must have a completed application (see registration link below)
Is located in, or close to, a downtown main street, a Business Improvement Area or has zoning consistent with a municipality’s Operating Plan defining a central business district (C1, C2 or equivalent)
Is employing 1-10 employees (or fewer than 25 employees if they are a café, restaurant, or bar)
Is paying commercial property tax (commercially assessed), either directly or through commercial rent
Is a registered business in Ontario and/or is incorporated
Is open for business/operating at the time of application (not a start up)
Is NOT a business supplying digital services to other businesses (e.g. website design/development, SEO, programming)
Is NOT a franchise, including those individually owned and operated
Is NOT a not-for-profit/ charitable organization
Is NOT renting office space on a temporary basis (month-to-month)
Is NOT in a shared workspace such as a hot desk or dedicated desk
Is NOT a purely online business
An Ontario resident or operating a business in Ontario.
An individual of 18 years of age or older at the time of application.
A Canadian citizen or permanent resident.
Has completed the Digital Transformation for Main Street program, which includes:
The Digital Main Street Assessment
Has passed the eligibility quiz
The online training
Developing a Digital Transformation Plan
Existing BusinessMain Street BusinessBrick and MortarDigital TrainingGrant Funding
Program Start Date
July 1, 2020
November 30, 2020
Work 1 on 1 with the Digital Service Squad to create a personalized list of priorities and recommendations (2 meetings). Then go through a robust series of digital training videos at your own pace.
During the course of completing the Digital Main Street Program, you will receive:
1 on 1 support from the Digital Service Squad to help you identify key areas of improvement in your digital footprint
Your own digital transformation plan with a series of objectives and key performance indicators unique to your business
A chance to apply for up to $2,500 in grant funding
Grant funding through Digital Main Street can be applied to:
Hiring a consultant/agency/person to execute Digital Marketing initiatives