A business brand is more than a simple logo, a statement, or a picture. Every part of your business visuals, voice and interaction are elements that build a brand into a unifying entity.

In this session we will look at what it means to build a brand, how to identify key elements that can unify a brand, and general best practices for creating your own brand identity.

Don't worry if you aren't a designer, or certain about what you business needs. This interactive session will help you think about brand guidelines and how to use the tools you create, or a designer has built for you.