For any product-based company, product packaging is a key part of your operation. From concept to manufacturing to packing and delivery, your approach to product packaging will impact your operational costs, your in-store sales, and the experience of the end-user.

Determine Needs vs Wants and Learn How to Get Started

Developing eye-catching, effective, and practical product packaging is a lengthy process that involves a lot of moving parts and sometimes conflicting needs. In this workshop, we will address how to compare your business needs with the needs of retailers and consumers in order to develop a gameplan for sourcing product packaging and coordinating with a designer and manufacturer to create an end result that will maximize your budget, protect your product, and create a satisfying user experience.