Crowdfunding is a powerful tool that is often overlooked or misunderstood by small business owners and creators. Crowdfunding can allow your business to generate capital without sacrificing equity, reach global audiences online, and validate new products and initiatives while minimizing risk. Crowdfunding isn't for everyone or every business; it takes a lot of work and a significant investment. The amount of time and capital required to succeed in crowdfunding may surprise you but after attending this workshop, you'll have a better idea of where to start and a well-rounded understanding of what it takes to succeed in online crowdfunding.
Hosted by Aron Murch, Chief Information Officer at 2H Media. Aron is a Kickstarter veteran with over $1,000,000 raised and over 20 successfully funded projects. His experience on Kickstarter spans from concept to fulfillment, and all of the steps in between, including page layout, video production, and advertising. Aron has navigated all of the common pitfalls, from shady manufacturers and predatory ad networks to international fulfillment. His experience on Kickstarter has been a key factor in solidifying his belief in attainable goals, and transparent marketing.