Need to take your marketing to the next level? Updating your copy is one of the best ways to give readers a warm introduction to your business, build your reputation and, ultimately, get new leads and customers.
This workshop will teach you all you need to know to start writing better copy for your business.
- The steps you need to take before you start writing to set yourself up for success
- The elements of great copy, and how to write persuasive copy that doesn't feel "pushy"
- Some common copywriting mistakes and how to avoid them
- How to break through writer's block to get the writing done
You'll come away with the skills you need to craft copy that conveys the value you bring to your clients, and truly feels like you.
Sylvie Tremblay is a B2B and B2C medical copywriter, who specializes in healthcare, mental health and medtech. She's worked with clients including Sun Life Financial, Boehringer-Inhelheim and ZocDoc, as well as local businesses like [re]Fresh Juice Co.