CW Business Advisor In Residence Program - Workshops

Upcoming Workshops 

Workshops will be held at the Elora Community Centre, Annie MacDonald Boardroom

In Partnership with the Township of Centre Wellington

Click here to register for all 5 for the Price of 4!

Start Your Business
June 15th 6:30-8:30pm

Are you thinking of starting a business but not sure where to begin? Have you got a great idea you want to turn into a business? Attend and Start Your Business Right! This BC workshop will step you through the process, help you get set up right the first time and connect you to a range of resources and mentoring.

Find Your Customers
June 22nd 6:30-8:30pm

In order to reach, connect with and sell to your customers, you need to have a firm grasp on who these customers are. Conducting market research will help you develop a fuller picture. This BC workshop will step you through the process of researching your customers by determining a general overview of your target market, and then digging deeper by describing how to do your own primary research. Learn about surveys; interviews; focus groups and test markets.

Marketing to Your Customers
June 29th  6:30-8:30pm

Do you know what separates fast-growing businesses from the rest? Good marketing. A successful marketing strategy delivers a steady stream of prospects. More importantly, it attracts your ideal customers who are profitable and loyal to you for the long-term. Understanding which marketing strategies work is a game changer. This BC workshop will highlight proven, tried and tested marketing strategies to grow your business.


Prospecting & Selling
July 20th  6:30-8:30pm

The Nuts and Bolts of Selling: Common Sense Approaches to Selling Today. The sales process is really four actions: Prospecting; Qualifying; Presenting and The Close. The BC workshop is focused on prospecting as it is the foundation of the sales process and stresses how it should be the most time consuming. We examine how much your time is worth and how important this activity is, in determining your company’s sales. We also discuss how a professional sales approach helps your close more sales.


Financial Forecasting, Cash Flow & Other Statements
August 17th   6:30-8:30pm

No matter your business model, paying attention to your business’s financial information will help your business. Learn how to project sales as well as manage your business expenses. Understand how to develop sound financial projections and a working cash flow model, as well as interpret financial statement components. This BC workshop will highlight proven, tried and tested financial strategies to manage your business.