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The Guelph-Wellington Business Enterprise Centre’s Self-Employment Benefit Program is proud to highlight a recent graduate of its Self-Employment Benefit Program. PUBLI-AIR (CANADA) LTD. offers high quality, inflatable advertising solutions to the Canadian Marketplace.
With some as large as buildings, their products bring attention to brands in an affordable way. This pays off for the companies that employ them through increased sales results. These inflatable advertising solutions can be used in almost any venue: concerts, tradeshows, sports events, charity events, retail displays, parades and fairs, brand launches, grand openings, event promotions and even point of purchase displays.
PUBLI-AIR offers a wide variety of inflatable products, from customized beach balls or mini-inflatables and inflatable costumes to giant inflatable structures. Benefits of using these inflatable marketing products include attracting consumer attention and increasing brand awareness, but perhaps the biggest advantage is their easy implementation and strong return on investment.
Owner J Oosterom claims that the company’s biggest asset is being able to help other companies succeed. When asked about his motivation for starting his own company, Oosterom stated simply, “Owning my own business has always been a dream. I was attracted to the challenge of creating a business of your own where you can be in charge of your own destiny. So far I have had a great corporate career, but this was a natural evolution. I hope to be an entrepreneur for the rest of my life. ”.
PUBLI-AIR recently displayed their line of inflatable products at a large premium and incentive trade show in Toronto and the reaction from visitors was extremely positive, finding their products not only unique, but budget friendly as well. In addition, PUBLI-AIR had large inflatable displays at the Guelph-Wellington Business Enterprise Centre’s monthly Networking Breakfast in October and at the BRIDGES to Better Business Event that was held on October 17th, 2006.
J attributes a big part of his success to the Self-Employment Benefit Program and says there are three great things about the Program, “The first benefit of the program is that entrepreneurship on it’s own can be a very lonely affair where every decision is yours and yours alone. With the SEB Program, you have access to the GWBEC Business Advisors who know your business for a long period of time and they are great for bouncing ideas off in addition to helping you stay focused. The second benefit would have to be the networking opportunities that exist through the Guelph-Wellington Business Enterprise Centre which have not only gotten me business, they’ve gotten me good business. The third benefit to the Program would definitely be the resources that are available. The support staff and sales leads are golden. I would have to say that GWBEC saved me at least two months of work if I had had to do it all on my own.”
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